Why Fitbit?

Today’s society is always on the go, looking for different ways to stay active and achieve healthier lifestyles. For many people there is not a lot of time during the day to dedicate to being active. In many cases, exercise can manifest itself in different forms and it is always helpful to be able to track your progress throughout the day to know what you have accomplished. This goes for avid athletes to people who try to get at least 30 minutes of some form of exercise throughout the day. This is where the Fitbit and the creation of its app have come in handy for many people.

The Fitbit Company was created in 2007, and quickly gained success with its products. While many other devices have been created, such as Nike and Underarmour, Fitbit has rocketed to the top of the list of most popular technology. In 2014, Fitbit’s revenue skyrocketed from 5 million dollars to just around 745 million dollars. With this increase in booming business, they created new features for their technology to further propel themselves in the industry. They created the Fitbit app that corresponds with the device as well as works on its own to track steps, water and food consumption, calories burned, weekly exercise, and many other aspects that make the technology popular.

Image result for Fitbit

The prices of the Fitbit are relatively affordable for most people ranging from sixty to two hundred and fifty dollars, which has helped in its success, because you don’t have to break the bank in order to be a part of the Fitbit community. In just three years, since the company launched for the first time in 2007, they have sold over 17 million devices across the world. (Statista) As of 2015, there have been over 9.5 million active users. (DMR) In 2015 and 2016, Fitbit won the Harris Poll EquiTrend “Wearable Fitness Brand of the Year,” beating out Nike in 2016, a well established and extremely popular athletic brand.

 

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As mentioned before Fitbit is sold worldwide, and as of 2015, more than 50 countries have adopted this product. This explains how its numbers have increased so dramatically since its launch. In 2015, there were 19 million registered users and in 2016 the number of registered Fitbit devices was tallied at 29 million devices. With new advancements Fitbit is projected to sell approximately 40 million Fitbit’s in 2016, and will most likely continue to grow.( Statista)

 

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While statistics are important to show the growth and progress of a company, and Fitbit has absolutely had great overall success worldwide, it is important to also look at success stories and testimonials to really see first hand how it has been adopted and what benefits have truly come out of the production of the technology. Here are a couple Fitbit stories to show how much having the technology has changed peoples lives.

Tim K from Indianapolis, Indiana was tired of being over weight, never happy with how he looked in pictures or in person, so he decided that he would work to change that aspect of his life. He cut his calories, and began making healthier choices when it came to food. The real change came when his daughter bought him a Fitbit, he was able to track food and water consumption, and most importantly see how much exercise and movement he got on a daily basis. That was when everything changed for him:

“Even more impressive are his stats since getting a Fitbit tracker in May 2015. “I’ve logged 5.4 million steps, 2,434 miles, 9,000 flights of stairs, and burned 1.17 million calories,” he says. “As much as I love those big numbers, I also love the little victories. Someone who has never struggled with their weight may not realize it, but it feels amazing to be able to use the normal arm cuff when the nurse takes my blood pressure.””

Lynn K, who is 66 years old, was constantly trying different diets to attempt to lose the weight, which compounded her numerous health issues that she dealt with. Nothing seemed to work for her, as she constantly got tired of sticking to the diets and would end up going off them seeing little to no results. She got a Fitbit, and joined a group of people who also had Fitbit’s, who challenged and encouraged each other to achieve their goals. With time, Lynn began to see a difference in the way she looked and even more importantly an improvement in her abilities to stick with her fitness goals and this time actually achieve them.

“So why was this time so different for Lynn? It came down to the challenges. “My daughter had a group of people who challenged and supported each other through the Fitbit app and they invited me to join them,” she says. “We do weekly challenges and I always try to be number one. I’ve only done that once or twice, but I’m usually right up there in the top two or three. The challenges are really motivating to me—everybody makes little comments supporting each other and cheering you on when you reach your goal for the day.”

These experiences while different had the same motivating factor, and that would be the Fitbit. Its ability to provide encouragement through group challenge or even just being able to look at your daily, weekly, and monthly stats and see how much you are accomplishing and improving is the greatest and most powerful motivator. Whether you are younger or older, the Fitbit has the same positive motivating outcome for those who try it, which is just another proving factor as to why this piece of technology has seen such success within the health and fitness world.

To get a better understanding of Fitbit’s success in just the past couple years, take a look at this graph depicting its revenue. The growth that has occurred in this category  within the past 4 years is substantial, proving how the product has diffused into the mainstream spheres of the health and fitness industry. The jump from 2014 to 2015 shows a impressive rate of adoption that occurred in just one year. Looking at this graph it can only be assumed that it will continue to grow as Fitbit advances and refines its technology.

Revenue:

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There are many different tracking technology on the market today, Apple, Nike, Underarmour, but it is clear that they have not hindered Fitbit from propelling to the top of the charts with their take on the fitness tracker. With the statistics, charts, and testimonials it is clear to see that Fitbit is a well liked and highly adopted technology, one that will continue to grow and advance over the coming years. For anyone thinking about trying a fitness tracker, based on the above, the Fitbit is the way to go!

 

 

Sources:
25 Amazing Fitbit Statistics (May 2016) – DMR. (n.d.). Retrieved October 15, 2016, from http://expandedramblings.com/index.php/fitbit-statistics/
Fitbit – Statistics & Facts | Statista. (n.d.). Retrieved October 15, 2016, from https://www.statista.com/topics/2595/fitbit/
This Man Proves It’s Never Too Late to Get Healthy … (n.d.). Retrieved October 15, 2016, from https://blog.fitbit.com/this-man-proves-its-never-too-late-to-get-healthy/
 The Key to This Woman’s Weight Loss: A Little Friendly … (n.d.). Retrieved October 16, 2016, from https://blog.fitbit.com/the-key-to-this-womans-weight-loss-a-little-friendly-competition/
http://www.theharrispoll.com/equitrend-rankings/2015/#2015-Wearable-Fitness-Tech
Images:
https://www.statista.com/statistics/472518/fitbit-revenue/
http://wearablestech.blogspot.com/2015/01/fitbit-flex-review-fitness-monitor.html
http://www.theharrispoll.com/equitrend-rankings/2015/#2015-Wearable-Fitness-Tech

 

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